Intent data is one of the hottest topics in the world of B2B Marketing.
According to data from Ahrefs, web pages focused on intent data have risen 2,739.1% since 2016. While certainly a massive figure, this growth is merely a drop in the bucket compared to the spotlight placed on buyer-level intent data. In the same timeframe, buyer-level intent data has increased 13,609.7%—and 1365.5% since March 2020.
The reason for this shift in approach is quite simple: Businesses don’t make buying decisions —buyers do. What businesses want from their leads, ultimately, is to understand intent at the buyer- (or contact-) level. Thanks to NetLine’s exclusive use of first-party data and the introduction of our B2B Buyer-Level Intent Discovery, we’ve unearthed the Holy Grail of sales acceleration.

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