ADDING RICHER CONTEXT TO THE “WHO” AND THE “WHEN”
Intent data is one of the hottest topics in the world of B2B Marketing.
According to data from Ahrefs, web pages focused on intent data have risen 2,739.1% since 2016. While certainly a massive figure, this growth is merely a drop in the bucket compared to the spotlight placed on buyer-level intent data. In the same timeframe, buyer-level intent data has increased 13,609.7%—and 1365.5% since March 2020.
The reason for this shift in approach is quite simple: Businesses don’t make buying decisions —buyers do. What businesses want from their leads, ultimately, is to understand intent at the buyer- (or contact-) level. Thanks to NetLine’s exclusive use of first-party data and the introduction of our B2B Buyer-Level Intent Discovery, we’ve unearthed the Holy Grail of sales acceleration.