When COVID-19 hit, something happened that no one could foresee. Kept at home by public health restrictions, consumers were forced to turn to e-commerce and social commerce channels to stay connected to their favorite brands. Platforms like
Instagram and TikTok became home to “viral” videos – surpassing millions of views from consumers who found themselves with ample time to keep scrolling.
More Stories
Tuckernuck: Powering Rapid Fulfillment with Custom Integrations
From placing an order to fast shipping and easy returns management, every touchpoint in the ecommerce experience must follow on...
Top 5 Professional Display Trends from ISE 2023
An obvious shift from LCD to direct-view LED display technology was a major trend for many public display vendors. Many...
The Marketing Dive Outlook on 2023
With pandemic trends leveling off and budgets in a precarious position, marketers will need to be more discerning when choosing...
Marketing Operations
From automation to big data and AI, a company’s marketing department is a complex unit consisting of a baffling number...
Hype Cycle for Digital Identity, 2022 by Gartner
Digital identity is fundamental for identification, or the confirmation of certain personal information. Yet, many hard-to-solve challenges remain. IAM and...
How to recession proof your marketing
Marketing is sometimes considered tobe a non-essential expenditure. When adspend ramps up but returns very little onthe investment, it’s easy...
