The fifth annual Merchant Gift Car Omnicommerce Evaluation from NAPCO Research and Blackhawk
Network provides a comprehensive review of U.S.-based merchants’ gift card programs. The 2022 report includes an assessment of merchants’ e-commerce/digital, mobile, and in-store gift card offerings, scoring them on both the consumer purchase and recipient experience. In addition to the US merchants, the NAPCO Research team assessed merchants in the UK & Australia. Trends and insights from all three countries can be found in the 2022 Multinational Merchant Gift Card Omnicommerce Evaluation
