From automation to big data and AI, a company’s marketing department is a complex unit consisting of a baffling number of
moving parts. Relatively unknown just a decade ago, marketing operations (MOps) evolved as a way to cope with the intricacies of today’s marketing needs.
MOps is the conceptual framework acting as the cornerstone of your marketing effort. It determines your strategy, defines long-term goals, optimizes tasks from start to finish, and analyzes data. Its mission is to increase marketing efficiency and drive results by connecting people, processes, technology, and data.
