If you’re in business services, your job is to help your customers more effectively manage a certain part of their business. That includes (but is not limited to) consulting, technical services, and managed services.
If this describes your business, you know the struggle—the constant balance between sales and delivery. When the scale tips too far towards selling, your client teams are overwhelmed. When it tips too far towards delivery, you’re playing catch up to fill the funnel.

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