It’s important to keep track of all your interactions with customers and prospects in one place—emails sent, phone calls made, meetings scheduled, presentations shared, and RFPs sent. Reason? A company’s success is determined by its ability to provide exceptional customer experiences. And that means using a Customer Relationship Management (CRM) tool is a must, which enables businesses to unite their teams around customers, get actionable insights from data, attract prospects, and retain loyal customers.
