A 360° view of customer behavior is the holy grail of customer intelligence for companies succeeding in the modern digital world. Unfortunately for many customer-obsessed enterprises, this is not yet a reality. Efforts are often hampered because brands are not yet adapting to Digital Transformation 2.0 (DX 2.0) and are stuck in a 1.0 mindset. Here is why we need to advance to DX 2.0:

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