It should come as no surprise that the pandemic spurred serious growth in the industry: Term life growth rates exceeded 20% in 2021, and research
suggests the value of the term life market may top $1.126 billion by the end of 20231
It takes a lot of work, and a lot of operational support, to effectively grow and support a profitable term life insurance business. But the
opportunity in this unique place and time still makes it worthwhile. This paper explores the barriers keeping many agents and advisors from building successful term life insurance practices and outlines what interested agents and advisors can do in the short term to reorient their
businesses for long-term growth.

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