Virtual production is one of the leading areas of interest for LED video displays currently, as the shift to utilize this technology accelerated during the COVID-era, especially with streaming companies such as Netflix and Amazon growing their use of LED video displays in virtual production facilities. More recently, growth in virtual production extends beyond film and more interest stems from the education sector as well, especially for higher education and universities. LED video walls for instruction in virtual production are used by faculty or students working in film or TV production, performing arts, or technical arts. ROE Visual currently dominates this market with majority share among virtual production
and XR stages, although other brands are also beginning to penetrate this market, including Leyard,
Samsung, and Sony within the past year.

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