An Automotive Marketing Report will often focus on dealership or rooftop performance, but it may also contain broader datasets and insights from OEMs. Common metrics in an Automotive Marketing Report include details on inventory performance, ad campaigns, and Search Results Page (SRP) and Vehicle Detail Page (VDP) impressions, clicks, cost-per-click (CPC), click-through rate (CTR), and conversions. You might combine digital marketing, offline advertising, and multi-location roll-up reports as well.
